Strong Interest Inventory®

For nearly 80 years, the Strong Interest Inventory® assessment has guided thousands of individuals in exploring careers and college majors. The Strong Interest Inventory® assessment is the most respected and widely used career planning instrument in the world.

The Strong Inventory® is a professional career interest inventory that is –

  • Well researched and extensively validated
  • Used by career coaches and college counselors worldwide

The Strong Interest Inventory® is an on-line Holland Code assessment that helps you identify - Interests Holland Codes Careers.

Strong Interest Inventory® Overview


The results include –

  • Scores on the level of interest on each of the six Holland Codes or General Occupational Themes. Holland Code Themes include – Realistic, Investigative, Artistic, Social, Enterprising, and Conventional.
  • Scores on 25 Basic Interest Scales (e.g. art, science, and public speaking)
  • Scores on 211 Occupational Scales which indicate the similarity between the respondent's interests and those of people working in each of the 211 occupations.
  • Scores on 4 Personal Style Scales (learning, working, leadership, and risk-taking).
  • Scores on 3 Administrative Scales used to identify test errors or unusual profiles.

Use the Strong Inventory® to –

  • Explore and identify careers related to your interests
  • Choose education and training options that match your interests and Holland Codes
  • Understand how your personality is related to your interests
  • Determine your preferred learning environment
  • Understand your leadership, risk-taking, and teamwork preferences
  • Improve career direction
  • Focus on the future
  • Find the dream job
  • Achieve satisfaction in your work

The Strong Interest Inventory® has six (6) sections –

strong 2-301

General Themes – Description of the interrelationship between Holland Codes and -

  • Interests
  • Work activities
  • Potential skills
  • Personal values

Strong 3-301

Basic Interest Scales – Identification of your Highest Holland Code Themes, Holland Theme Code, Standard Score, and Interest Levels

Basic Interest Scales point to work activities, projects, course work, and leisure activities that are personally motivating and rewarding.
The Interest Scale Levels are Very Little, Little, Moderate, high, and Very High.

Your Basic Interest Scales Report will give you your TOP FIVE Interest Areas and the Areas of Least Interest.

Strong 4-301

Occupational Scales – Comparison of your likes and dislikes with those people who are satisfied working in various occupations.

The Occupational Scales matches your interests to 122 occupations. Your score matched the likes and dislikes of people who are working in and are satisfied that career. The occupations are an example of a larger job cluster. The TOP TEN Occupations are the careers that most closely match your interests. Within each Holland Code Theme, you will find careers that you are Dissimilar, Midrange, or Similar to your score, likes, and dislikes.

Strong 5-301

Personal Style Scales – Description of relationship between Holland Code Themes, work styles, learning, risk taking, and team work. Examples of Personal Style Scales include –

  • Working with People
  • Enjoying helping others
  • Preferring practical learning environments
  • Preferring short-term training
  • Taking charge of others
  • Taking risks
  • Making quick decisions
  • Working on teams

Strong 6-301

Profile Summary – Overview of Your Highest Themes, Theme code, Top Five Interest Areas, Areas of Least Interest, Top Ten Strong Occupations, Occupations of Dissimilar Interest, and Personal Style Scales Preferences

Response SummarySummary of the Occupations, Subject Areas, Activities, Leisure Activities, People, and Characteristics Sections. You receive information about the number of responses in each section that were Strongly Like, Like, Indifferent, Dislike, or Strong Dislike.

Strong College

College Profile Report

The College Profile Report covers additional information, for example –

  • Using Your Themes – Listing your Primary Theme or Holland Code
  • Considering Themes of Greatest Interest to You – Definition, Descriptions, Preferences, and Typical College Majors
  • Using Your Basic Interest Scales – Definition, Descriptions, Camps Organizations/ Activities, Internships/ Job Settings, and College Courses
  • Using Your Occupational Scales – Top Strong Occupations, Theme Code, Educational Preparation, College Courses, and Related Careers
  • Using Your Personal Style – The relationship of Personal Style Scale to Preferences and Activities

Standard, College, or High School Interpretive Reports

The Interpretive Report has the following additional information –

  • General Occupational ThemesGeneral Interests or Holland Codes
  • Basic Interest Scales – Specific activities you might like to do at work and in your leisure time
  • Occupational Scales – Occupational suggested by interests
  • Personal Style Scales – Your preferred styles of working and learning

For the six Occupational Themes or Holland Codes, there are –

  • Definitions
  • Descriptions
  • Career fields
  • Personal descriptors
  • Leisure activities
  • Career Motivators
  • Motivator Combinations
  • Action Steps

In the Basic Interest Scales areas, the report discusses –

  • Top Strong Interest Areas
  • The relationship between Basic Interest Scale, General Occupational Theme/ Holland Code, and Typical Interests and Activities
  • Action Steps

The report outlines Similarity to Occupations.

Similarity to Occupations highlights –

  • Top Strong Occupations
  • The relationship between Occupations, Holland Theme Code, Typical Work Tasks, and Selected Knowledge, Skills, and Abilities
  • Action Steps

In Your Personal Style, the Interpretive Report uses the Personal Style Scale Preferences to provide suggestions about your Work Style, Learning Environment, Leadership Style, Risk Taking, and Team Orientation.

The Interpretive Report Summary provides an overview of the –

  • Highest Themes
  • Personal and Work Environment Descriptors
  • Specific Interests for Work, Leisure, and Learning
  • Careers that might be Most Appealing
  • How you like to work and learn

The Interpretive Report also lists Action Steps and Helpful Resources.


Strong Interest Inventory® with Interpretive Report is an ON-LINE, Holland Code career self assessment test with Interpretive Report

If you are ordering a test for someone elseplease send an email to explorecareers at

Order the Strong Interest Inventory® with Interpretive Report. There are three (3) editions: Standard (Adults), High School, and College. This does not include the MBTI Report!

COST for Strong Interest Inventory®: $110/ Sale Price $70  &    $50 for 5 or more inventories

Strong Interest Inventory® for Adults, High School or College with Interpretive Report

Myers-Briggs Type Indicator® (MBTI®) & Strong Interest Inventory® Reports

Order the Myers-Briggs Type Indicator® (MBTI®) Report & Strong Interest Inventory®

Cost: $120

Order the Myers-Briggs Type Indicator® (MBTI®) Career Report & Strong Interest Inventory® College or Adult Edition

Cost: $140